Freelance performance marketerE-commerce brandsBased in PakistanPerformance marketer · Pakistan

I help e-commerce brands improve paid campaigns and fix the product-page and checkout issues that hold sales back.

Message on WhatsApp See client results

Send your store link and what you need help with.

Taking new ad accounts

Usama Ramzan, freelance performance marketer and web developer Add your portrait

What I do

  1. 01
    Paid adsMeta, TikTok, Snapchat, YouTube
  2. 02
    Conversion rateFix the page the ad lands on
  3. 03
    Store buildsShopify and WordPress
Platforms I work with
MetaMeta
TikTokTikTok
ShopifyShopify
Google Ads
Snapchat

A few brands I’ve worked with

From PKR 3.75M to PKR 8.42M in 45 days — a skincare e-commerce case study

Featured case study · Skincare01 / 03

Chapter 01 · Starting snapshot

Starting snapshot
Shopify gross sales

Chapter 02 · The work

A skincare store grew from PKR 3.75M to PKR 8.42M in gross sales over 45 days, with Meta and TikTok as the marketing channels.

My role
Marketer
Channels
Meta & TikTok

More results across campaigns.

Figures from Pakistani e-commerce brands whose ad accounts I manage.

56.6M+PKR in revenue from one brand's ad campaigns, about $200K+
9xreturn on ad spend on the best campaigns
23%store conversion rate on some days after CRO work
5-6MPKR a month for a brand built from scratch with ads

Proof of work

Paid ad results you can check.

Ad accounts, conversion rates and store dashboards.

View all results
Meta AdsAds Manager campaign overview
CRO27% conversion rate · 63 sessions
ShopifyRs3.9M sales · 3,545 orders
CRO24.6% conversion rate · 114 sessions
TikTok AdsTikTok campaign performance
CRO18.4% conversion rate · 103 sessions
ShopifyShopify total-sales dashboard
CROConversion rate, sessions & sales
SHOPIFYShopify store performance · 04
Meta AdsAds Manager account report · 04
Meta AdsAds Manager account report · 01
ShopifyShopify sales · December 2025
ShopifyShopify store performance · 01
ShopifyShopify store performance · 02
ShopifyShopify sales overview

Websites and landing pages

Website developments built to convert.

Stores and landing pages I developed for clients.

Campaigns + store experience

Make the ad.Make the click count.

Ads bring traffic. The store decides whether that traffic buys. I work on campaigns, product pages and checkout to connect the click with the sale.

    Explore the services

    Ads manager · mockup

    Barrier serum sale PausedLive

    Creatives

    Creative A3-step routine
    ReadyLive
    Creative BDry skin by noon?
    ReadyLive
    Creative CBefore and after
    ReadyLive

    Reach today

    nura.skinSponsored

    Dry skinby noon?

    NURASKIN

    One serum that keeps moisture in all day.Order today.

    Shop now
    NURASKIN

    Barrier Serum 30ml

    ★★★★★4.8
    PKR 4,000PKR 3,200
    20% off and free delivery today09:59
    Cash on delivery7-day returns
    Add to cart

    Cart and checkout

    Barrier Serum 30ml1 × PKR 3,200
    -20%
    Name
    Phone
    Address
    Cash on delivery
    Card
    TotalPKR 3,200
    Place orderOrder placed

    Results · mockup data

    ROAS1.8xUP
    Week 1Week 4
    Orders38
    Spend41K
    Revenue172K

    Creative results · mockup data

    A
    CTR
    WinnerB
    CTR
    C
    CTR

    What the winner does

    HookDry skin by noon?
    BodyOne serum that keeps moisture in all day.
    CTAShop now
    Build on the winner

    New creatives

    Dry skin by noon?Winner · Creative B
    Same hook, body and CTA
    New image
    Dry skin by noon?

    One serum that keeps moisture in all day.

    Shop now
    New model
    Dry skin by noon?

    One serum that keeps moisture in all day.

    Shop now
    New setting
    Dry skin by noon?

    One serum that keeps moisture in all day.

    Shop now
    Back in the campaign · live
    Campaign live

    Services

    Paid ads, CRO and website development.

    Campaigns, product pages and stores built to work together. Explore Meta ads in Pakistan or international Meta ads management.

    Meta Ads report showing 2,583 website purchases and PKR5,164,899.59 purchase conversion value
    Meta · 2,583 purchases
    Meta Ads mobile app screenshot showing 500 website purchases and 7.36 ROAS
    Meta app · 500 purchases

    Paid Ads

    Campaign setup, creative testing and budget scaling across four channels. I track what turns clicks into purchases.

    • Meta
    • TikTok
    • Snapchat
    • YouTube
    Shopify analytics showing a 27 percent conversion rate, 63 sessions and Rs33,448 total sales
    Shopify · 27% conversion rate
    Adora bundle product page preview

    Conversion rate optimization

    Find where buyers drop off on your product pages, cart and checkout. Test changes and measure their impact on sales.

    • Page audits
    • Checkout review
    • Test plans
    • Results tracking
    Kidsy Winsy Shopify store homepage showing products and collections Lauzon Conduite driving school website homepage

    Shopify & WordPress

    Store design, custom builds and migrations. Give your visitors clear product pages and a straightforward path to checkout.

    • Store design
    • Custom builds
    • Migrations
    • Page layouts

    How I work

    How I workwith your store.

    Review

    Understand the store.

    I go through your ad account, creatives, product pages, checkout and tracking to find where sales are leaking.

    Message about your store
    Store review
    Ad click
    Product page
    Leak
    Add to cart
    Checkout
    Purchase
    Leak
    Ad Results

    Numbers from real ad accounts.

    Spend, return and sales from campaigns I have run for online stores.

    Message about your ads
    Client voices

    Client feedback

    5.0 / 5Upwork
    “Great job on the website development! I'm impressed with your technical skills and attention to detail.”

    Jalani

    Driving school website

    RecommendationLinkedIn
    “I consulted him for my website and he told me a few changes that boost my traffic up to 50% in 90 days, I recommend him for all website needs.”

    Krati Agarwal

    CRO & content strategy

    5.0 / 5Upwork
    “Usama is very talented with communication and well knowledgeable . I enjoyed working with him . he is a polite and well mannered person. I recommend him 100%.”

    Jen

    Shopify & ads support

    RecommendationLinkedIn
    “He was proactive, communicative, and incredibly efficient throughout the project. I would absolutely recommend him to anyone looking for a talented and reliable web developer!”

    Brookelyn McClellan

    Website redevelopment

    4.9 / 5Upwork
    “He provided great service and communication. In the end i am very happy with is work!”

    Vince

    WordPress & ads support

    5.0 / 5Upwork
    “Usama did a great job with our website. Was responsive, quick to implement and flexible with multiple changes. Will definitely work with him again for future projects !”

    Saransh

    Shopify development & CRO

    Use the left and right arrow keys to browse all six reviews. Press Space to pause or resume motion.

    Usama Ramzan, performance marketer and web developer
    Meta + TikTok ads Store builds Based in Pakistan

    Who I am

    Usama Ramzan.Marketer & developer.

    I help e-commerce brands with paid ads, CRO and Shopify, WooCommerce, WordPress or custom website development.

    Based in Pakistan. You work directly with me from strategy to delivery.

    Message about your project

    Start with a message

    Let’s talk about your store.

    Message me about ads, CRO or your website. You can also book a free 30-minute call.

    Message on WhatsApp Book a 30-minute call

    Share in your message

    1. 01Your store link
    2. 02The service you need
    3. 03Your main question or goal

    Send a quick message to get the conversation started.

    usamaramzan.com