Sales, without enough margin
Look beyond revenue to product costs, acquisition costs and the room left for profit.
Taking new Meta ad accounts
Meta ads that turn into store sales.
Hands-on paid ads management, creative testing and store improvements, built around your goals and budget.
For Shopify, WooCommerce and custom-built stores.
30-minute introductory call. Scope and quote agreed before the audit.
2,583website purchases
16 Aug 2023 - 16 Sep 2026
16 Aug 2023 - 16 Sep 2026
2.2x
gross sales growth
over 45 days
5,234
orders fulfilled
May 2026, Shopify
≈US$204.4K
total sales, a separate store
PKR 56.6M, Jan to May 2026
Brands I have worked with
Problems I help solve
Where ad spend gets stuck.
Reports that disagree
Check tracking and attribution differences across your ad platform, store and analytics.
Creative fatigue
Test new hooks and angles before a single successful ad carries the entire account.
Visitors who leave
Review the path from the ad to the product page and checkout for purchase friction.
No clear next move
Turn the account review into a testing plan with priorities you can follow.
Results
Real stores.
Results you can inspect.
Two Pakistani stores, with original reports and approximate USD equivalents.
Pakistani e-commerce store | Shopify
≈US$13.5K to US$30.4K in 45 days.
PKR 3,745,938 to PKR 8,419,585 in gross sales
- The work
- Paid ads and e-commerce store support.
- The outcome
- 2.2x growth in gross sales. Orders fulfilled increased from 2,474 in April to 5,234 in May.
Store-wide gross sales across all channels. These figures are not ad-attributed revenue.
A separate Pakistani store | Shopify
≈US$204.4K
over five months.
PKR 56.6M in total store sales
- The period
- 1 January to 31 May 2026.
- The outcome
- 33,552 orders across the five-month period.
Store-wide total sales across all channels.
The starting point
Audit first.Then a testing plan.
A 3-day audit starts once access and the required store information are in place.
What you get
A written plan for the next 30 days.
- 01What to fix first
- 02Which creative ideas to test
- 03Where to spend
-
Your store
Product pages, offer, checkout and purchase friction. Available cost information helps guide acquisition targets.
-
Your tracking
Pixel, Conversions API and GA4 where applicable. Check missing events, duplicates and attribution differences.
-
Your ad account
Campaign structure, audiences, creative history and how budget is being used.
- Days 1-3
Audit
Understand the store, tracking and account.
- Days 4-30
Test
Run a focused set of hooks and creative ideas.
- Days 31-60
Scale
Increase budget where the results support it.
- Days 61-90
Review
Refresh creatives and plan the next round.
The pace depends on the account, creative supply and testing budget.
Meta first: Facebook and Instagram. TikTok, Snapchat and YouTube are available on request, scoped and quoted separately.
Client feedback
What clients say.
Feedback on my website, Shopify and CRO work.
Upwork
“Great job on the website development! I'm impressed with your technical skills and attention to detail.”
LinkedIn
“I consulted him for my website and he told me a few changes that boost my traffic up to 50% in 90 days, I recommend him for all website needs.”
Upwork
“Usama is very talented with communication and well knowledgeable . I enjoyed working with him . he is a polite and well mannered person. I recommend him 100%.”
LinkedIn
“He was proactive, communicative, and incredibly efficient throughout the project. I would absolutely recommend him to anyone looking for a talented and reliable web developer!”
Upwork
“He provided great service and communication. In the end i am very happy with is work!”
Upwork
“Usama did a great job with our website. Was responsive, quick to implement and flexible with multiple changes. Will definitely work with him again for future projects !”
Creative testing
Test ideas.Keep the winners.
Scroll through the example to see how a creative moves from a first test to a budget decision.
An ad-to-store journey
The hook gets attention.The store earns the order.
A strong ad needs a matching product page and a checkout people can complete. Testing covers the message and the path after the click.
Illustrative process. Concepts and stages below are examples.
Compare the results. Keep testing A and D while B earns another round.
Testing2
Winner1
Scaled0
Retired1
How we work together
A clear scope.
Your accounts.
We arrange meetings according to the mutual time set.
Payment that works for both sides
Payments are usually received through Payoneer. We choose a transfer method that works for both sides.
Other options can include PayPal, wire transfer or an app-based transfer to a Pakistani bank account, by arrangement.
A written agreement
Your scope, fee, currency, payment schedule and notice terms are agreed before work begins. Ad spend is paid separately by you.
You keep control
Your business owns the store and ad accounts. I use appropriate account access. Creative ownership and usage rights are included in the scope.
You see what is happening
Weekly written updates cover tests, spend, results and next steps. Email or WhatsApp keeps ongoing questions in one place.
Local time, right now
PakistanMy base
USANew York
CanadaToronto
UKLondon
EuropeBerlin
AustraliaSydney
A good match
Who this is for.
We are likely a good fit if...
- Your store has products people are already buying.
- Your margins leave room for customer acquisition.
- You can fund meaningful tests and supply creative assets.
- You want direct communication with the person managing the work.
Discuss the basics first if...
- Your offer or margins still need to be worked out.
- You cannot provide the access needed to check tracking.
- You need immediate results without allowing time for testing.
- You need production work outside the agreed scope.
Who I am
Usama Ramzan.
Your day-to-day contact.
I manage paid ads and work on the store experience behind them. You speak directly with the person reviewing your account.
Discuss your storeQuestions
Before you book a call.
Do you promise a ROAS or sales number?
No. Results depend on your offer, margins, budget, creative supply and market. The commitment is to a clear scope, a structured testing process and transparent reporting.
Can you work with WooCommerce or a custom store?
Yes. The audit covers Shopify, WooCommerce and custom-built stores. Tracking and technical work are scoped around the platform and access available.
How do you handle tracking after the iOS changes?
I review your pixel, Conversions API and GA4 where applicable, check event quality and look for missing or duplicate purchases. Different attribution models can still produce different totals; the reports explain those differences.
What do you need from me to start?
Your store link, target markets, ad budget and currency, existing creative assets, and appropriate access to the ad account and analytics. Product costs or margins are helpful if you are comfortable sharing them, but are not required to start. We confirm access requirements before the audit.
Who makes the creatives?
We agree the production scope before launch: assets you supply, scripts and briefs, editing, or creator content.
What happens on the 30-minute call?
We discuss your store, goals, target markets and current ads, then decide whether an account review makes sense. A scope and custom quote are agreed before paid work begins.
The next step
Let’s go through
your ad account.
Start with a 30-minute call about your store and the 3-day audit.
[email protected]Prefer WhatsApp? ↗
Custom scope and quote. No commitment to management after the call.