Skincare brand · Shopify
PKR 3.75M to PKR 8.42M in 45 days
| Metric | April 2026 | May 2026 | Growth |
|---|---|---|---|
| Gross sales (PKR) | 3,745,938 | 8,419,585 | 2.2x |
| Orders fulfilled | 2,474 | 5,234 | 2.1x |
Meta ads · E-commerce · Pakistan
Meta ads that turn into store sales.
I manage Meta ads for Pakistani e-commerce brands. We start with your account, tracking and store, then build a testing plan around your budget and margins.
For Shopify, WooCommerce and custom-built stores.
Meta ads · E-commerce · Pakistan
2.2xgross sales in 45 days
5,234orders fulfilled in May 2026
PKR 56.6Msales across five months, second store
33,552orders, Jan to May 2026, second store
Where brands get stuck
Problems I hear most
- You spend on ads every month, but sales don't match the spend.
- Your reports are full of numbers and you still can't tell what is working.
- Your last freelancer or agency stopped replying.
- People visit your store and leave without ordering.
- Your creatives are tired and you are out of new ideas.
Results
Numbers from real stores
Second Shopify store
Five months of sales
PKR 56.6M
Total sales, Jan 1 to May 31, 2026
33,552
Orders in the same period
Results wall
Campaign and store snapshots
Explore the campaign, sales and conversion screenshots. Open any image to inspect the reported figures.
Past results across different accounts and periods. View all results
The starting point
Start with a 3-day audit
Once access and store information are ready, I check what is working and where the first tests should focus.
Your online store
Where visitors drop off and which fixes would help the most.
Your tracking
Whether your sales are being counted correctly, so the numbers in your reports can be trusted.
Your Meta ad account
Campaign structure, audiences, creatives and areas of wasted spend.
You get a written plan for the first 30 days. We agree the priorities before launching test campaigns.
What happens next
Your first 90 days
- Days 1 to 3
Audit
I review your store, your tracking and your Meta ad account.
- Days 4 to 30
Test
Launch the first creative tests and address the store issues identified in the audit.
- Days 31 to 60
Scale
Increase budgets where results support it, pause weaker tests and introduce fresh creative angles.
- Days 61 to 90
Review
Review spend, delivered orders, returns and margins, then agree the next quarter’s priorities.
Core of every planMeta ads
Added on requestTikTokSnapchatYouTube
Other platforms are separate work, scoped and quoted around what your store needs.
How I help
How I turn ad spend into orders
I check the journey from the first ad view to the final order. Each step helps explain where potential customers drop off.
- Sees the ad
Creative that stops the scroll
Test new angles and compare their purchase costs to spot when an ad starts losing effectiveness.
Fixes: tired creatives - Clicks
A cleaner Meta setup
Keep campaigns organised so we can compare tests and make clear budget decisions.
Fixes: spend without sales - Browses the store
Store fixes
Identify product-page and mobile checkout issues that could be holding back orders.
Fixes: visitors who leave - Checks out
Tracking you can trust
Check purchase events and compare ad-platform reporting with your store’s orders.
Fixes: not knowing what works - Gets the order
Reports in plain numbers
A weekly view of spend, store orders, test findings and the next actions.
Fixes: confusing reports
The bars illustrate the customer journey; they do not represent account data.
Creative testing
How I find the ads that sell
Start with a small test budget, compare purchase performance and increase spend only when the results support it.
Scroll through the test, or select a day to jump to that step.
Increase its budget in steps and introduce fresh concepts.
Testing4
New concepts start with a small, equal budget.
Concept ATesting
Concept DTesting
Concept GNew
Concept HNew
Winner1
The strongest purchase performance for the test budget.
WinnerConcept BWinner
Scaled
Budget goes up in steps, only while results hold.
Step 1Step 2Step 3
Retired3
Paused when its results no longer justify the spend.
Concept CPaused
Concept EPaused
Concept FPaused
Proof
Inspect the account reports
Choose a platform, then a screenshot. The figures and notes update with your selection. Open the image for a larger view.
What this screenshot shows
- Ad spend
- PKR 833,242.35
- Purchases
- 2,583
- Purchase value
- PKR 5,164,899.59
- Average reported ROAS
- 5.05x
What this screenshot shows
- Ad spend
- PKR 716,094.50
- Purchases
- 3,238
- Purchase value
- PKR 4,345,626.00
- Reported ROAS
- 6.07x
Values and ROAS are reported by TikTok.
What this screenshot shows
- Gross sales
- PKR 3,745,938
- Orders fulfilled
- 2,474
- Orders
- 2,742
- Returning customers
- 20.96%
Store-wide metrics across all sales channels.
Client feedback
What clients say
Upwork and LinkedIn feedback on my Shopify and website work.
Upwork
“Great job on the website development! I'm impressed with your technical skills and attention to detail.”View original ↗
LinkedIn
“I consulted him for my website and he told me a few changes that boost my traffic up to 50% in 90 days, I recommend him for all website needs.”View original ↗
Upwork
“Usama is very talented with communication and well knowledgeable . I enjoyed working with him . he is a polite and well mannered person. I recommend him 100%.”View original ↗
LinkedIn
“He was proactive, communicative, and incredibly efficient throughout the project. I would absolutely recommend him to anyone looking for a talented and reliable web developer!”View original ↗
Upwork
“He provided great service and communication. In the end i am very happy with is work!”View original ↗
Upwork
“Usama did a great job with our website. Was responsive, quick to implement and flexible with multiple changes. Will definitely work with him again for future projects !”View original ↗
Use the left and right arrow keys to browse reviews. Press Space to pause or resume motion.
Questions
Before you message
Do you work with WooCommerce or custom stores too?
Yes. I work with Shopify, WooCommerce and custom-built e-commerce stores. I review your platform, checkout and tracking first. Any development work needed beyond the paid ads scope is agreed separately.
I am spending on ads but getting few profitable orders. What would you check?
I start with your margins, cost per purchase, tracking and store orders. Then I check the offer, creatives and product page to find where spend is being lost. The audit sets the priorities before we increase your budget.
What ad budget do I need to start?
Send me your product prices, margins and current monthly ad spend. I will assess whether the budget can support a useful test and explain what is realistic. Your ad spend is paid directly to Meta and is separate from my fee.
Meta shows purchases, but my store tells a different story. Can you check it?
Yes. I check the pixel, purchase events, duplicate events and reporting periods, then compare them with your store’s order data. Platforms use different attribution rules, so I explain the gaps rather than treating every reported purchase as an extra sale.
My COD orders get cancelled or returned. How do you judge results?
We look at confirmed and delivered orders, returns, delivery costs and margins alongside ad spend. A placed order alone does not show your profit. I will need your order and fulfilment data to make that comparison.
How soon can we start, and when should I expect results?
The audit takes 3 days after the required access and information are available. Testing follows the findings. Sales depend on your product, offer, budget and delivery, so I do not promise a fixed ROAS or a deadline for profitability.
Do I need product photos and videos ready?
Yes. Share product photos and videos you have permission to use, or we can agree a plan to get them made. I use them to develop and test angles. Production work and any extra costs are agreed before starting.
What will I pay, and how is the growth bonus calculated?
You get a custom quote for a fixed monthly fee and a growth bonus. Before starting, we agree the scope, the sales baseline, how growth is measured and how cancellations and returns are handled. Ad spend is paid separately from your own account.
Will I keep ownership of my ad account and store?
Yes. Your store, Business Manager and ad account stay yours. Grant access through the platform permissions rather than sharing your password. You can remove that access when the work ends.
How will I know what is working, and will I hear from you?
You get a short weekly report with sales, ad spend, what was tested and what comes next. We compare ad-platform results with your store data. You can message me on WhatsApp during working hours without booking a call.
Let’s discuss your ad account.
Send your store link, monthly ad budget and main challenge. We can discuss the scope and a custom quote on WhatsApp. A call is optional.
WhatsApp 0344 1696094